I thought it was called Google AdWords?
In June 2018, Google retired the AdWords brand, and renamed it 'Google Ads'. This move simplifies the paid search platform somewhat and coincided with the full rollout of the new Google Ads interface. For the most part, the same features of Google AdWords exist in Google Ads.
Do Google Ads Work?
If you're asking this question, you probably fall under one of two camps: either you have tried Google Ads in the past and are considering them again, or you have never used the platform and need to be sure that your money is safe. The answer is a resounding YES. It works. But managed badly, it can cost you.
Arrange a free callback with Matt today to either review the metrics of your current Google Ads account or discuss some local case studies from your industry if you're new.
Do you run Facebook Ads?
That's a No. I've chosen to concentrate my learning on Google Ads only, for a number of reasons:
- When someone searches for your product or service, they are much more likely to convert.
- Google Ads integrates with Google Analytics, giving much, much more insight.
- I can easily work out and report on my clients return on investment.
- I'd rather be a master of the top advertising channel, than an all-rounder.
How much do you charge?
Matt runs a flat fee charging system, which is uncomplicated and fair. Flat pricing will depend on the amount of budget you wish to spend on the ads, but is never, ever a percentage of monthly ad spend.
Be wary of percentage charges commonly adopted by PPC agencies - arrangements like this are skewed in their favour. The more money they spend (your money), the more they get every month. So you could find a large portion of your budget going to wasteful campaigns.
Arrange a free callback to chat about your business goals, and what you'd like to achieve with Google Ads. Pricing is very reasonable, and as a freelancer, he can offer better rates than agencies.