Leverage Google’s wide reach with compelling image and text ads on third-party websites for brand-awareness. Display Ads offer you the ability to increase your exposure, and deliver cheap, yet targeted clicks.
How does it work?
Select the type of person you’d like to target based on keyword research, personas, or remarketing lists. Individual placements (third party websites) can be targeted if they accept Google Ads.
You can waste money easily on the display network, which is why it’s recommended to get a certified professional on board. I’ve spent the last 8 years optimising display ads for a number of small, medium and large businesses, so have the skill to carefully manage your ad budget and increase your sales.
Display Ads for Ecommerce
Dynamic remarketing ads work particularly well if you sell things online. Have your ad appear to customers who viewed a product, but didn’t go ahead to buy. At the same time, I don’t bombard these prospects, and limit the number of times they see your ads.