Show your product in all it’s glory at the top of the search results page. Highlight your price, special offers and reviews. It’s the fastest growing Google ad network, generating 60 percent of retailers’ search ad clicks. If you have a website that sells products, Google shopping ads are right for you.
How does it work?
Your eCommerce website should allow for the building of a product feed, which is used for your Google Merchant Centre account. This account is then linked to your Google Ads account, giving you the ability to create shopping ad campaigns within Google Ads.
Getting good return on investment (ROI) from shopping takes experience and patience. Your entire inventory should be fully optimised with the correct attributes, as well as setting the right bids. I’m fully certified by Google as a Shopping specialist, and have set up and managed Shopping Ads using all the major eCommerce platforms:
- Shopify
- Magento
- WordPress (WooCommerce)