The campaign with the most reach is Performance Max (Pmax). Reach qualified users on Google Search, Shopping, Display and YouTube.
Suited to medium to large sized businesses with enough budget and over 30 primary conversions tracked per month.
For campaigns tracking Return on Ad Spend (ROAS), PMax can achieve strong results, but it comes back to the basics: good data in = good results.
How does it work?
PMax makes use of asset groups, containing text headlines and descriptions, video, images and your product feed from Merchant Centre. These assets are used interchangeably.
An audience signal is added to 'steer' Google towards the correct type of user - an example is those who added to cart but didn't convert.