Filters are a great way to avoid the drudgery of cycling though endless lists such as keywords or ad variants. Find the information you want, and ignore the rest, as long as you’re looking in the right place of course…
How to use filters in Google Ads
Navigate to any report view. Lets look at keywords as an example.
You’ll see a filter option at the top of the table, with a default filter already in place: Keyword status: All enabled
You can add any new filter by simply clicking to the right of the existing filter, or you can click the filter icon. There’s a list of selectable filters available in the dropdown, but it’s much quicker to type what you need. It’s not case-sensitive, but it does tend to use abbreviations. For example, conversion rate is listed as Conv. Rate, and a search won’t reveal it if you type in ‘Conversion Rate’.
Here’s a few to get you started
Your filters will depend on the goals of your account, but in general, you’re on the lookout for the best keywords and product groups, as well as the worst.
- Average position <2, Cost Per Conversion >£5* (Adjust for CPA)
- Match Type=Exact, Status: Below first page bid
- (Shopping only) Max CPC >0.01, Cost: >£3.00, Conversions: <0.01